UNIVERSITY OF WASHINGTON
MICHAEL G. FOSTER SCHOOL OF BUSINESS
Bachelor of Arts Business Administration
Major GPA: 3.7/4.0 Overall GPA: 3.5/4.0
Dean List: 9 quarters
*Work 20 hours a week, financing 50% of college expenses
Marketing Research Project (Pepsi)-MKTG 460
Examined profitability of foreign market for new fruit drink using analysis of comparable local brands.
Managed focus groups and consumer surveys gathering >500 data points.
Created ideas for niche marketing campaigns including use of social networks and viral marketing.
Presented findings to senior managers using quantitative analysis and creative visuals in a combined PowerPoint presentation.
Consumer Marketing & Brand Management Project (Nordstrom)-MKTG 412
Analyzed consumer in-store data to expand brand awareness and increase store profits
Developed consumer research focus group to gain feedback and generate innovative branding ideas
Led a group of 4 team members to present consumer behavior findings
Strategic Market Management Project (Proctor & Gamble)-MKTG 485
Utilized ROI analysis for newly implemented marketing campaigns
Conducted analysis of competition’s promotion strategy in order to generate ideas for increased market penetration
CHI ALPHA PSI (CAP)
Vice President of Public Relations
Publicized CAP philanthropic events by leveraging social media, creating fliers using Microsoft Publisher and distributing fliers in community
Created marketing plan which helped increase attendance for the annual CAP Dance by 20%
Developed and edited monthly CAP Alumni newsletter, distributed to over 200 alumni per month
Train, manage and support a team of 5 servers
Establish repeat customers through cultivating strong customer relationships
Collaborate in a team of 9 to ensure seamless customer service from food order to customer payment
Promoted to Lead Server 10/2011, named Employee of the Month 09/2011
SAN LUIS OBISPO, CA
Summer 2010, 2011, 2012
Instructed and led a group of 8-10 swim students ages 7-10
Provided overview of safety requirements to swim students to ensure safe swim environment
Consistently received “above average” scores on parent feedback questionnaire
Microsoft Office (Word, Excel, PowerPoint), Publisher, Access, Prezi